Zuke’s Kicks Off the 2015 #FueltheCure Fight Against Canine Cancer



Zuke’s Challenges Dog Lovers to Lead the Pack
in the Fight Against Canine Cancer with #FuelTheCure
Annual “Fuel the Love – Fuel the Cure” Campaign Supports
the Dog and Cat Cancer Fund

Zuke’s is excited to announce the launch of their annual social media campaign “Fuel the Love – Fuel the Cure” starting on May 1 through June 30, 2015.
Proving that a picture can be worth more than just a thousand words, the campaign turns pictures into money – money that will support The Dog and Cat Cancer Fund (DCCFund), a non-profit organization dedicated to understanding, treating and preventing canine and feline cancer. Six million dogs and a similar number of cats are diagnosed with cancer each year in the United States. The funds raised from the “Fuel the Love – Fuel the Cure” campaign will be used to provide much-needed financial assistance to pet parents whose dogs and cats are suffering from cancer.

Here’s how you can help without spending a dime:

The campaign invites and inspires Zuke’s fans to share photos of their dogs in action and loving life. For every person who follows @ZukesPets on Instagram, Twitter or Facebook, and tags their action-packed photo with #FuelTheCure, Zuke’s will donate $5 to The Dog and Cat Cancer Fund.

“Zuke’s already donates a portion of all product sales to the Dog and Cat Cancer Fund,” states Chris Meiering, Zuke’s Director of Innovation and co-founder of the DCCFund. “We hope that by engaging our consumers in this effort, we emphasize the importance of this cause and underscore the devotion we have to all pets.”

Last year, this campaign raised over $5000, with a goal for this year of $10,000. In addition to supporting families confronted with a cancer diagnosis, the “Fuel the Love – Fuel the Cure” campaign will also help to increase awareness of canine and feline cancer and promote DCCFund as a resource to help.

The “Fuel the Love – Fuel the Cure” campaign is one element of Zuke’s commitment to helping dogs and cats stay healthy and active. For more information on Zuke’s beliefs and how the brand is making a difference, please visit http://www.zukes.com/our-beliefs.